ProductPlan and Productboard both charge for the person who builds and manages the roadmap rather than for the people who only look at it. That much is the same. What differs is that Productboard prints a number, and on some page loads it prints a different one.
What does each one charge?
ProductPlan sells one plan and no figure. Productboard sells four plans, and the price of the middle one depends on which version of their page loads.
| Vendor | From | Billed per | Free plan | Trial |
|---|---|---|---|---|
| VoteFirst | $7.50/mo | plan | – | 14 days, card |
| Productboard | $19/maker/mo | maker | 500 notes | – |
| ProductPlan | Not published | quoted | – | – |
ProductPlan's own heading reads "One plan, everything and everyone included," and the button under it says Book a Demo. Read on productplan.com/pricing on 14 September 2026.
Productboard's own pricing page is used as the proof figure over on its own alternative page, because that page also carries the maker minimum discrepancy this page relies on.
Here it is enough to say that Plus is nineteen dollars a maker a month billed annually, twenty five monthly, and Business is fifty nine annually, seventy five monthly.
How much does ProductPlan cost compared to Productboard?
Only one side of this table has numbers in it, so the arithmetic is really about Productboard alone.
| Your situation | ProductPlan | Productboard |
|---|---|---|
| 1 person builds the roadmap | Not published, quoted on a call | $19/mo on Plus, billed annually |
| 4 people build roadmaps | Not published | $76/mo on Plus, billed annually (4 x $19) |
| 4 people build roadmaps and you need portal moderation | Not published | $236 to $295/mo on Business, the maker minimum reads two makers in one place on their page and five in another |
Productboard's Business minimum is stated as two makers online and five on a signed contract, in their own feature table. A team of four could be billed for four seats, or made to buy a fifth it does not use, and the difference between those two readings is fifty nine dollars a month.
ProductPlan does not have an equivalent problem, because it has no published number to disagree with itself over. The trade is a call with a salesperson instead of a page you can misread.
Which one should you choose?
They are built for different presentations, and the honest answer names both.
Productboard is the more complete public feedback tool, and it is not close. It ships an actual customer portal with feedback forms and portal localization on every plan, and a free tier real enough to run a small product on, capped at five hundred feedback notes rather than at the number of people reading them.
ProductPlan's page does not describe a customer facing board at all.
ProductPlan is simpler for the roadmap itself. One plan, no maker minimum to argue about, unlimited viewers at no extra cost, and a feature list you can read in five minutes rather than parse from a page that gives three different answers to the same question.
If putting one roadmap in front of executives is the whole job, that simplicity is worth something real.
Nine dollars a month for one project, with weighted voting on it.
Why choose ProductPlan over Productboard, or Productboard over ProductPlan?
Choose ProductPlan when the roadmap itself is the deliverable and it needs to go out as a link to executives, partners or vendors, because unlimited viewers cost nothing and the page reads as one subscription replacing several disconnected tools.
Choose Productboard when you need a public portal your customers actually submit through, because it ships feedback forms, portal moderation and single sign on on the portal, none of which ProductPlan's page describes selling.
The price follows the shape of your team rather than deciding it. Neither vendor's bill moves because your board got busy; both move because your team of builders grew.
Is there a cheaper alternative to both?
Yes, if the roadmap is not the deliverable and what you actually need is a public board customers vote on.
Neither ProductPlan nor Productboard publishes a rate built around a small team running a single public board, because neither product is built for that job.
The whole field with the unit each vendor bills on is one page, and the calculator works the arithmetic at a size you choose, against a flat nine dollars a month here.
What does each do with a vote from a big customer?
Neither page we read describes weighting a vote by what the customer pays.
ProductPlan's own feature list is prioritization boards, idea capture and management, opportunity validation and AI suggested initiatives, which is a product team scoring and researching, not a vote that carries money.
Productboard's prioritization language is about customer value and business outcomes, with no revenue or MRR wording on the pages we read.
Read on each vendor's own pricing page. A dash means nobody could read it on the pages opened that day, never that the capability is absent.
Can I move from one to the other?
Neither pricing page we read answers this directly, and that absence is worth stating rather than guessing past.
Productboard's own comparison table lists exporting the list of requesters as included on every plan, which is an export of who asked rather than of the roadmap. ProductPlan's page does not mention export or import at all in what we read.
Where we fit, and where we do not
We are not a roadmap suite and we are not building toward one. There is no portfolio view across several roadmaps, no objectives and key results, and no insights layer reading product usage data.
ProductPlan's own list includes portfolio views, prioritization boards, objectives and key results, risk and dependency tracking and launch management, on the single plan it sells.
Productboard's own pages describe roadmaps, prioritization, an insights layer and a document layer, sold to a product team spread across teamspaces.
Both are real product suites built for a product organisation, and both include a form of AI, ProductPlan's AI suggested initiatives and Productboard's AI tooling metered in credits, that we do not have and are not building.
What this product does is smaller. One board, one roadmap with a Denied column, one changelog, and a vote that carries the weight of what the voter pays.
If the deliverable leaving your desk is a roadmap presented across several teams, buy one of the two above. If the problem is customers asking for things with no way to tell which ones pay, the price for that is nine dollars a month.
What is ProductPlan, and what is Productboard?
ProductPlan is a roadmap and product intelligence tool sold as one plan, with idea capture, research surveys and AI suggested initiatives, priced by the number of people who build and manage roadmaps.
Productboard is a product management suite with an insights layer, prioritization, roadmaps, teamspaces and a customer portal, priced by the maker, which is their word for the same kind of seat.
Does either one have a free plan?
ProductPlan does not. Nothing on the page read on 14 September 2026 names a free plan or a trial, and the only route in is the demo form.
Productboard does, capped at five hundred feedback notes, one teamspace and one portal, on the pricing page read on 15 September 2026. The cap is the volume of feedback rather than the number of people who send it.
What this costs
Lite
$9 /mo
Pro
$39 /mo
Lifetime
$999 once
Fourteen day trial of Pro, card asked for at signup. Nothing here counts the people who vote, so the bill does not move when the board starts working. The long version, with what happens if you stop paying.
The honest summary
ProductPlan will not tell you a number until you have booked a call, and once you are on the call the plan is the same for everyone who buys it.
Productboard will tell you a number, and on six of eight page loads read on 9 September 2026 that number was not the one the other two loads showed.
Neither weights a vote by what the customer pays, and neither is trying to be a customer voting board. Choose ProductPlan for one unpriced plan with everything already in it. Choose Productboard for a priced ladder with a portal attached, and get the maker minimum in writing before you sign anything.
The ProductPlan alternative page and the Productboard one carry each side on its own.
14 days, a card at signup, then $9 or $39 a month.