Frill pricing, and the two rows that say unlimited

Frill has four plans, and the number that decides which one you need is how many ideas are open on your board rather than how many people are looking at it.

Thirty two tools in this category were priced on the same day, each plan comparison table read in full.

Frill and Noora are the two that say unlimited on both rows at once, the row for colleagues and the row for customers, on their cheapest paid plan, which is why it is in the second section rather than the last.

What does Frill cost?

Four plans, and the toggle above the cards decides whether you are looking at the monthly rate or the yearly one.

The toggle sits above the plan cards and arrives on billed monthly, so the first figure a visitor sees is the higher one. That is worth pointing out because it is the opposite of what two other vendors in this category do.

Featurebase puts the switch inside each plan card and arrives on the annual rate, and Savio arrives on annual as well. Frill shows you the more expensive number first and lets you find the discount, which is the harder way to sell and the fairer one.

The pricing page lists no free plan. The trial runs fourteen days and their banner says it does not ask for a card.

You can put your own numbers against it. The trial is 14 days, a card at signup, then $9 or $39 a month.

How has Frill's price changed?

Frill's entry plan was free in January 2022. Today the cheapest plan is Startup at $25 a month, the same figure it carried in January 2022.

Between May and July 2023, the Free plan was removed and two new plans, Business and Enterprise, were added above Startup. Startup and Growth have kept the same monthly price since the earliest readable capture, in January 2022. From July 2023 to February 2026, a year on any plan with a published price cost eleven times its monthly price. The page rebuilt since shows the yearly rate as $22, $44 and $136 a month.

Does Frill have a free plan?

No, not any more. Their pricing page read on 14 September 2026 carries a fourteen day trial that asks for no card and no free tier under it.

Which plans do live Frill boards run on?

Fewer than half are on a plan the pricing page sells. Of 118 live Frill boards read on 3 October 2026, 30 run on Startup, Business or Growth, 32 on a deal and 56 on the 14 Day Trial plan.

The deals are Founders Plan on 11 boards, three AppSumo tiers on 12, Lifetime deal on 5, Private LTD on 3 and Friends of Frill on 1.

Every board on the trial plan carries a noindex tag, which asks search engines to leave the page out of their results, and 54 of the 56 report no trial days left. So a trial that ends unpaid leaves the board online but asks search engines to drop it. On every other plan, 3 boards in 62 carry the tag.

Twelve of the 17 Startup boards carry the limit of 50 ideas, and half of them hold 40 or fewer. Four of the twelve hold more than 50 in all, since the pricing table limits active ideas rather than ideas ever posted. The other five Startup boards have no limit and hold between 193 and 564 ideas each. Frill sold unlimited ideas as a $25 add on to any paid plan in January 2022, and today's pricing page offers no such add on. The median Business board, where the limit is gone, holds 241.

Each Frill board embeds its workspace's plan record in the page it serves to every visitor. The 143 board addresses came from Common Crawl's index across fourteen crawls, each was read once on 3 October 2026, and 118 answered with a record.

What does the price actually meter?

Active ideas, and nothing else that grows with your success.

Fifty on Startup, then unlimited on all three plans above it. So the thing that moves you off the cheapest plan is your own backlog getting long, which is a number you control and can see.

Now the two rows that matter here. On their plan comparison table, teammates and managers reads unlimited on all four plans, and tracked users reads unlimited on all four plans. Both of those are unlimited on the twenty two dollar plan.

Only one other tool priced can print that pair, and it is Noora. Two of the thirty two tools priced charge by the number of people who vote and fifteen of them count colleagues in some form, either as the price itself or as the cap on the cheap plan.

Frill does neither. Your tenth colleague costs nothing and your ten thousandth customer costs nothing.

The feature rows go the same way. Single sign on, webhooks, the developer API, a custom domain, translations, custom statuses and topics, the priority matrix, voting on behalf of a customer, smart merge, bulk CSV import and export and a Canny importer are all ticked on the twenty two dollar plan.

So is removing their tagline. For a small team that wants one board done properly, the cheapest plan is close to the whole product.

14 days, a card at signup, then $9 or $39 a month.

What is the privacy add on?

The privacy add on is the one thing on their pricing page with no number next to it.

Pre approving ideas and pre approving users are marked privacy add on on Startup and Business, and included on Growth. Their add on panel describes it as keeping your board private, pre approving ideas and users, private ideas and invite only. No price appears beside any of the three add ons anywhere on the page.

It does sell. On 6 of the 28 live Startup and Business boards counted above, the plan record has privacy switched on, which those two plans offer only as the add on.

If a private board is a requirement rather than a preference, the twenty two dollar plan is not your plan, and the two published routes to it are the add on at a price you get by asking or Growth at one hundred and thirty six dollars a month.

VoteFirst has nothing equivalent, at any price. A VoteFirst board is published to everybody or to nobody, with no password and no invite list, so there is no way to admit one named customer.

The thirty nine dollar plan allows keeping a second board unpublished, and that is not the same thing.

How many surveys do you get?

One of each on Startup, three of each on Business, and unlimited on Growth and Enterprise.

Their five survey types are net promoter score, customer satisfaction, open feedback, quick polls and idea polls. The ladder applies to each of them separately, so Startup gives you one live survey of each kind rather than one survey in total.

If you are running a quarterly net promoter score programme alongside a feedback board, that ladder is the thing to check first, and it will decide your plan before the idea count does. VoteFirst does not sell surveys at all, so this is a row where Frill simply has a product and VoteFirst does not.

What does a team of four cost a year?

The same as a team of one, which is the useful thing to know about this price list.

Frill meters the workspace rather than the people in it, so Startup is $25 a month or $22 a month billed yearly, however many colleagues open it. Business is $49 or $44.

What runs out is not seats. Startup carries 50 active ideas, and Business is the first plan where that limit is gone, so the question to ask yourself is how many open requests your board will hold rather than how many people you employ.

So why pick VoteFirst instead?

One reason, and it is worth being this narrow about it.

Frill orders a board by votes and by a priority matrix you configure. VoteFirst orders it by a multiplier attached to the tier each customer sits in.

Every vote carries that multiplier, and you can fill the tiers from Stripe by writing revenue bands rather than sorting customers one at a time, so the request from your largest account is not outranked by ten trial users.

That is nine dollars a month with one project, one board, one roadmap and a changelog, and a card is required for the fourteen day trial. Their twenty two is a larger product with surveys, announcements, a Canny importer and a comparison table that says unlimited where most of this category says a number.

So pick Frill for the wider product and a board that never charges for being popular. Pick VoteFirst if the ranking of the list is the thing that actually matters, done by revenue from the first day.

The product comparison rather than the price one is here, and what every tool in the category bills on is here. Every price above was read on their own pricing page on the date at the top of this page, in both positions of the billing toggle.