Loop11 is a remote usability testing tool. A team sets up moderated or unmoderated tests, brings its own participants or tests on desktop, mobile and tablet, and reads back clickstreams, heatmaps and highlight clips. It has three plans, Rapid Insights, Pro and Enterprise, each billed monthly or billed annually at a lower monthly rate, and each sized by how many projects run a month.
The current plans come from www.loop11.com/pricing. Fetched plain with curl on 5 October 2026, the served HTML carried both billing views with no script needed to load them, and stated that all pricing is in US dollars.
What does Loop11 cost?
| Rapid Insights | Pro | Enterprise | |
|---|---|---|---|
| Billed monthly | $199 a month | $399 a month | Custom quote |
| Billed annually | $179 a month | $358 a month | Custom quote |
| Projects a month | 3 | 10 | Unlimited |
| Participants a project | 10 | 100 | Unlimited |
| Moderated test observers | 3 | 3 | Unlimited |
| Moderated test duration | 2 hours | 2 hours | 2 hours |
| Tasks and questions | Unlimited | Unlimited | Unlimited |
A project is, in the page's words, moderated or unmoderated testing with its own tasks and questions; participants a project counts how many can enter and complete that project, and the page says they are brought by the buyer at no charge. Every plan lists moderated and unmoderated testing, testing on desktop, mobile and tablet, five second and first click tests, a virtual observation room, and annual plans are said to include five seats as standard. Rapid Insights' key features are moderated and unmoderated testing, unlimited tasks and questions, and three projects a month. Pro adds, in the page's words, heatmaps, clickstreams and path analysis, data export, and ten projects a month. Enterprise adds single sign on (SSO), creating report segments, and unlimited projects a month. Downgrading from Pro to Rapid Insights limits a buyer to viewing the data from the first ten completed participants in each project.
Is there a free plan or a trial?
The pricing page lists no free plan. A banner above the plans offers a free trial of 14 days with the full capabilities of the Enterprise plan, including three user studies, and says it needs no credit card. The page separately says a buyer can upgrade, downgrade or cancel a plan at any time.
How has Loop11's price changed?
| Archive copy | Plans and prices |
|---|---|
| September 2009 and January 2010 | No monthly fees; a flat $350 fee each time a project launches, covering up to 1,000 participants and unlimited tasks and questions; the first project free |
| January 2011 and January 2012 | The same flat $350 per project fee, with bulk credit purchasing offered in the January 2011 copy |
| January 2013, February 2014, January 2015 and January 2016 | Annual Licence Pricing: Micro at $158 a month ($1,900 a year), SME or SMB at $410 a month ($4,900 a year), Enterprise at $825 a month ($9,900 a year), alongside Pay As You Go or Pay Per Use at $350 a project |
| March 2018 | Rapid Insights at $49 a month, with $29 a month for the first six months as a launch special; Pro at $199 a month or $149 a month billed annually; Teams at a discount per seat |
| February 2019 | Rapid Insights at $49 a month; Pro at $199 a month or $149 a month billed annually; Teams at a discount per seat; a notice on the page says subscription prices will change from March 14, 2019 |
| July 2020 | Rapid Insights at $69 a month; Pro at $249 a month; Teams at Contact us |
| March 2021, January 2022 and January 2023 | Rapid Insights, Pro and Enterprise cards each print "Save -" with no number, behind a Monthly and Annual toggle |
| January 2024 | Rapid Insights at $179 a month billed annually (save $20 a month) or $199 a month billed monthly; Pro at $358 or $399; Enterprise at $533 or $599 |
| March 2025 and February 2026 | Rapid Insights at $179 a month billed annually, said to include 5 seats and 4 free seats, or $199 billed monthly; Pro at $358 or $399 on the same terms; Enterprise with no number, asking a buyer to talk to sales for a custom quote |
| October 2026 (current) | The same figures as the March 2025 and February 2026 copies |
The three archive copies of March 2021, January 2022 and January 2023 are the only ones that print no usable price at all; each shows the word "Save" followed by a dash where a number belongs. Every other copy prints a number, from the flat $350 project fee of 2009 through the three current plans.
Does Loop11 run a feature voting board?
No. The page's own footer links only a FAQ page and a page titled How Loop11 Works, with no community, ideas, feedback or roadmap link. The addresses community.loop11.com, feedback.loop11.com, ideas.loop11.com and roadmap.loop11.com all fail to resolve. The paths /ideas, /feedback and /roadmap each return a 404 status and the site's own "Page not found" page. loop11.canny.io also returns a 404. No link on the pricing page points to canny.io, uservoice.com, featureupvote.com, wishkit or any other board.
What this costs
Lite
$9 /mo
Pro
$39 /mo
Lifetime
$999 once
Fourteen day trial of Pro, card asked for at signup. Nothing here counts the people who vote, so the bill does not move when the board starts working. The long version, with what happens if you stop paying.
VoteFirst is a feature request board: customers post requests, vote on each other's and follow a public roadmap, at $9 a month for one project or $39 for unlimited projects and colleagues, with no participant count to choose. Loop11 runs moderated and unmoderated usability tests on a product and records clickstreams and heatmaps from the testers, and VoteFirst does none of that; it collects and ranks what customers want built next. Userbrain recruits panel testers and prices Starter, Plus and Flex by how many testers a plan includes, UserTesting names three plans that each end at Request pricing, the user research shortlist compares ten of these tools by what a study costs and who counts as a seat, and the pricing hub groups every vendor by what it meters.
How were these prices read?
The current plans come from www.loop11.com/pricing, fetched plain with curl on 5 October 2026; the served HTML carried both billing views for all three plans in US dollars with no script needed to load them. The history comes from the Internet Archive's copies of the same address, read with HTML comments stripped first, taken on 10 September 2009, 3 January 2010, 3 January 2011, 2 January 2012, 10 January 2013, 8 February 2014, 3 January 2015, 17 January 2016, 20 March 2018, 19 February 2019, 12 July 2020, 3 March 2021, 18 January 2022, 28 January 2023, 27 January 2024, 22 March 2025 and 12 February 2026.
14 days, a card at signup, then $9 or $39 a month.