UserTesting runs moderated and unmoderated usability tests, surveys and interviews against its own panel of contributors, with UserZoom's research tools folded into the same platform. The page names three plans, Advanced, Ultimate and Ultimate+, and two ways to buy across the whole account, Test-based Consumption and Team-based Unlimited. None of the three plan cards and neither way to buy carries a dollar figure. Each plan card ends at a Request pricing button and each column of the feature grid at a Get started button, and all six lead to the same form at usertesting.com/start-here-form.
Every current figure here was read on usertesting.com/plans on 5 October 2026, rendered in a headless browser and again in an ordinary browser, because the plan cards and the feature grid are built by script after the page loads, and every older one on the Internet Archive's copies of the same address.
What does UserTesting cost?
| Advanced | Ultimate | Ultimate+ | |
|---|---|---|---|
| Price | Request pricing | Request pricing | Request pricing |
| Billed by | Test-based Consumption or Team-based Unlimited, chosen for the account | Same two ways to buy | Same two ways to buy |
| Positioning line | For teams ready to leverage human insights | For organizations comfortable running research and assimilating fast feedback | For enterprises who want to scale outcomes beyond their constraints |
Advanced's card lists a global participant panel across more than sixty countries, enterprise grade security and compliance named as SOC2, ISO 27001, GDPR and HIPAA, a test builder and template gallery, unmoderated tests including surveys, interaction tests and think out loud sessions, moderated Live Conversation sessions, test plan and audience management, advanced demographic filters and screener questions, interactive path flows and click maps, sentiment analysis, transcripts, unlimited workspaces and integrations with Slack, Teams, Jira, Figma, FigJam and Miro. Ultimate's card adds everything in Advanced plus AI generated test creation, AI powered analysis and insights, smart tags, an Insights Hub with AI powered Insight Discovery, card sorting and tree testing, custom audience management, secure prototype hosting and an approval flow. Ultimate+'s card adds everything in Ultimate plus the Team-based Unlimited way to buy, the UserTesting for Figma plugin, and what the page calls industry leading custom insights services: premium onboarding, insights strategy, insights delivery and custom audience sourcing.
What do the two ways to buy meter?
| Test-based Consumption | Team-based Unlimited | |
|---|---|---|
| Unit | Test usage across the whole team | Tests within an agreed enterprise scope |
| Users | Unlimited across the enterprise, no per seat charge | Unlimited across the enterprise, no per seat charge |
| Limit on tests | Pay based on usage | Unlimited within what the page calls Fair Use scope |
| Best for, in the page's words | Teams getting started or with variable research needs | Organizations scaling insights across multiple teams and geographies |
The page prints no price, no included test count and no overage rate for either way to buy, and neither card carries a button of its own.
Is there a free plan or a trial?
The rendered plans page names no free plan and shows no trial length, no card requirement and no button offering a trial. The page's served markup carries a frequently asked questions section that does not show on the rendered page; its answer to whether UserTesting can be tried before buying says a visitor can sign up to request a trial before committing to an annual subscription, or run a test free and receive a video of a real person reviewing a website, typically in less than an hour.
How has UserTesting's price changed?
| Archive copy | What the plans page showed |
|---|---|
| December 2014 and January 2015 | Basic at $49 a video; Pro starting at $225 a month for a small business or $1,250 a month for an enterprise, both marked billed yearly, ending at Request a Free Trial |
| March 2016 | Basic at $49 a video, the same as the 2014 and 2015 copies, with $99 a video after the first 10 videos; Pro's card read "Subscribe and Save" with no figure, ending at a phone number or Request a Free Trial |
| April 2017 to January 2021 | Individual and Enterprise, both with no price; Individual ended at Order Now and Enterprise at Request a Free Trial or Request Trial |
| January 2022 and January 2023 | Essentials, Advanced and Ultimate, all three with no price, all three ending at Get Started |
| January 2024 and January 2025 | The same three plans, Essentials, Advanced and Ultimate, with no price, each ending at Get Started |
| January 2026 | Advanced, Ultimate and Ultimate+, with no Essentials plan; two ways to buy, Test-based Consumption and Team-based Unlimited, sit above them; none of the five cards carries a price, and the three plan cards end at Talk to sales |
The live read of 5 October 2026 shows the same three plans and two ways to buy as the January 2026 copy, but the three plan cards end at Request pricing rather than Talk to sales, and the feature comparison grid below them ends at Get started. The January 2024, January 2025 and January 2026 copies each carry a frequently asked questions section that ends by asking where to find the price for each plan, answered by saying the price for each plan depends on the number of users, types and features, and that a quote or range comes from an account team conversation; on 5 October 2026 the same question and answer sit in the live page's served markup but do not show on the rendered page.
Does UserTesting run a feature voting board?
No. community.usertesting.com redirects to exchange.usertesting.com/private/login, a sign in form for a service titled "Join the conversation | Community," and nothing past that form is visible without an account. feedback.usertesting.com and ideas.usertesting.com both fail to resolve, usertesting.com/ideas and usertesting.com/roadmap both return a 404, and usertesting.canny.io also returns a 404.
What this costs
Lite
$9 /mo
Pro
$39 /mo
Lifetime
$999 once
Fourteen day trial of Pro, card asked for at signup. Nothing here counts the people who vote, so the bill does not move when the board starts working. The long version, with what happens if you stop paying.
VoteFirst is a feature request board: customers post requests, vote on each other's and follow a public roadmap, at $9 a month for one project or $39 for unlimited projects and colleagues, with no sales call to join either plan. UserTesting runs usability tests and interviews with participants from its own panel in more than sixty countries, and VoteFirst does none of that; it collects and ranks what customers want built next. Userlytics prices a session from $30, Dscout prints no figure on any current plan either, Lookback prints a yearly price from $299, the user research shortlist compares research tools by the seat and the study, and the pricing hub groups every vendor by what it meters.
How were these prices read?
The current plans came from usertesting.com/plans, read on 5 October 2026 with a headless browser after its scripts ran and again in an ordinary browser the same day, since the page's served HTML carries only the plan names and feature labels, with the prices, buttons and feature grid built afterward by script. The history comes from the Internet Archive's copies of the same address, fetched with id_ and HTML comments stripped: 9 December 2014, 5 January 2015, 5 March 2016, 9 April 2017, 8 September 2018, 29 January 2019, 7 March 2020, 20 January 2021, 26 January 2022, 29 January 2023, 5 January 2024, 20 January 2025 and 3 January 2026, one capture closest to each year the CDX index lists for that address. The 2014 and 2015 copies carry identical pricing text. The board check found community.usertesting.com redirecting to a sign in page, feedback.usertesting.com and ideas.usertesting.com not resolving, usertesting.com/ideas and usertesting.com/roadmap both returning a 404, and usertesting.canny.io returning a 404. Prices are in US dollars.
14 days, a card at signup, then $9 or $39 a month.