PlaybookUX is a usability testing and user interview platform. The pricing page lists two paths. Self serve signs up free and pays for the PlaybookUX panel by the participant, with an optional yearly add on called Scale or one called Pro. Enterprise is reached through a contact sales link and prints no price.
Fetched plain with curl, the served page lists self serve's panel rate at $65 a participant for an unmoderated session and $115 a participant for the first 30 minutes of a moderated one, plus $55 for each additional 30 minutes. The same markup prints Scale at $5,400 a year and Pro at $8,800 a year as the two optional add ons.
What does PlaybookUX cost?
| Self serve | Enterprise | |
|---|---|---|
| Subscription fee | None | No price printed |
| Unmoderated panel session | $65 a participant, 10 to 15 minutes | Custom |
| Moderated panel session, first 30 minutes | $115 a participant, plus $55 for each additional 30 minutes | Custom |
| Sessions with the panel | 50 a year without an add on tier | Custom |
| Optional yearly add on | Scale at $5,400 a year, or Pro at $8,800 a year | Not listed |
Self serve's perks list unmoderated testing and moderated interviews, PlaybookUX panel access to what the page calls 7 million plus consumers and professionals, paying for panel credits as used, chat support, and the 50 session a year limit. Enterprise's perks list access to every method the page names (unmoderated, moderated, card sort, tree test, surveys, first click, five second and preference testing, on computer, tablet and mobile), a participant CRM for a team's own participants, repository features, a set of features the page calls AI enabled, in product intercepts, segmentation and quotas, custom consent forms, an approval flow, a Figma integration, randomizing blocks, advanced moderated features, session replays, SSO and SAML, and a dedicated customer success manager.
Which features need an upgrade from self serve?
| Feature | Self serve | Enterprise |
|---|---|---|
| Unmoderated testing and moderated interviews | Included | Included |
| Card sorting and tree testing | Marked "Upgrade Available" | Included |
| Surveys | Marked "Upgrade Available" | Included |
| Preference, first click and five second testing | Marked "Upgrade Available" | Included |
| Figma integration and click testing | Marked "Upgrade Available" | Included |
| Testing with a team's own customers | Not offered | Included |
The Scale and Pro pills and each "Upgrade Available" mark open a comparison of the two tiers that the page builds by script. A render to open it was refused with a 403, so what Scale and Pro add beyond the figures above could not be read.
Is there a free plan or a trial?
The pricing page lists no free plan; self serve itself has no subscription fee and charges only per participant. Neither path prints trial language on the pricing page itself. The FAQ says a free trial of the plan it calls Grow is included at signup, with no credit card required, a name that does not appear anywhere else on the current page; it adds that a prospective enterprise customer can get in touch with sales for a customized trial. A separate answer says PlaybookUX does not charge by the seat and encourages inviting a whole team. Another says a team can run 50 sessions a year with the PlaybookUX panel across every method without an enterprise plan, and recommends an enterprise package beyond that volume. The FAQ also says every customer gets chat support, that enterprise customers are assigned a dedicated customer success manager for onboarding, training and regular check ins, and that there is no limit on concurrent studies or on participants in a study.
How has PlaybookUX's price changed?
| Archive copy | Plans and prices |
|---|---|
| July 2019 | Pay As You Go at $49 a participant with no subscription; an add on study at $600, including five participants and $20 for each additional person |
| September 2020 and April 2021 | Panel rates at $49 a participant unmoderated, $99 for a 30 minute moderated session and $149 for a 60 minute one; Grow at $249 a month or $2,739 a year; Scale at $449 a month or $4,939 a year |
| January 2022 | The same panel, Grow and Scale prices as 2020 and 2021, plus Card Sort and Tree Test at $8 a participant, each needing a Grow or Scale subscription, and bulk pricing discounts starting at $10,000 |
| February 2023 | Pay as you go with no subscription; Grow at $228 a month billed yearly or $249 billed monthly; Scale at $411 a month billed yearly or $449 billed monthly; panel rates from $49 a participant unmoderated up to $259 for a 120 minute moderated session, Card Sort and Tree Test at $8, Survey at $5; Enterprise at Custom |
| January 2026 | Self serve panel rates at $65 a participant unmoderated and $115 for the first 30 minutes moderated, plus $50 for each additional 30 minutes; Scale at $5,400 billed annually and Pro at $8,800 billed annually |
| October 2026 (current) | Self serve panel rates at $65 a participant unmoderated and $115 for the first 30 minutes moderated, plus $55 for each additional 30 minutes; Scale at $5,400 a year and Pro at $8,800 a year |
The unmoderated rate reads $49 a participant in the 2019 through 2023 copies and $65 in the January and October 2026 copies. The moderated rate for each additional 30 minutes reads $50 in the January 2026 copy and $55 on the live page. The paid plans read Grow and Scale in the 2020 to 2023 copies, and Scale and Pro in the 2026 copies.
Does PlaybookUX run a feature voting board?
No. The pricing page and its footer link no community, ideas, feedback or roadmap page, and no public board where customers post requests and vote on each other's.
What this costs
Lite
$9 /mo
Pro
$39 /mo
Lifetime
$999 once
Fourteen day trial of Pro, card asked for at signup. Nothing here counts the people who vote, so the bill does not move when the board starts working. The long version, with what happens if you stop paying.
VoteFirst is a feature request board: customers post requests, vote on each other's and follow a public roadmap, at $9 a month for one project or $39 for unlimited projects and colleagues, with no per participant rate to track. PlaybookUX recruits participants from its own panel for a team to run moderated and unmoderated sessions, and VoteFirst does none of that; it collects and ranks what customers want built next. Userlytics prices sessions from $30 and a subscription at $699 or $999 a month by seat count, User Interviews charges $49 a session on its Pay As You Go plan, the user research shortlist compares ten of these tools by what a study costs and who counts as a seat, and the pricing hub groups every vendor by what it meters.
How were these prices read?
The current plans come from www.playbookux.com/pricing/, fetched plain with curl on 5 October 2026; the self serve panel rates, Scale and Pro's pill prices and the feature comparison table all sit in the served HTML with no script needed to load them. A render of the same address, attempted to open the Scale and Pro comparison modal, was refused with a 403 from CloudFront, so figures found only inside that modal's script are not used. Board addresses were checked the same day: community.playbookux.com, feedback.playbookux.com, ideas.playbookux.com and roadmap.playbookux.com all fail to resolve; /ideas, /feedback and /roadmap each return a 404; playbookux.canny.io returns a 404; help.playbookux.com returned a 429 on two attempts, so its content could not be read. The history comes from the Internet Archive's copies of the same address, each read with HTML comments stripped first, taken on 20 July 2019, 25 September 2020, 21 April 2021, 19 January 2022, 24 February 2023 and 21 January 2026; the only archived copy from 2024 returned a 403 and no 2025 copy returned a 200. Prices are in US dollars throughout.
14 days, a card at signup, then $9 or $39 a month.