User Interviews recruits participants for research from its own panel, with screening, scheduling and incentive distribution handled on the platform. Recruit, the part of the site this page prices, has three self serve tiers and a Custom plan. Pay As You Go charges $49 a session with no commitment. Essential bills annually for a fixed block of sessions a year, 60 of them at $41 each or 150 at $36 each. Custom starts at 250 sessions a year and prints no rate, only "Available". A separate Research Hub product, for teams running their own participant panel, lists no dollar figure at all, only a seat or contact count and a demo button.
Every current figure here was read on userinterviews.com/pricing on 5 October 2026, from the plan cards and the frequently asked questions beneath them, and every older one on the Internet Archive's copies of the same page.
What does User Interviews cost?
| Pay As You Go | Essential, 60 sessions | Essential, 150 sessions | Custom | |
|---|---|---|---|---|
| Price a session | $49 | $41 | $36 | Available |
| Billing | Paid per session, no commitment | Billed annually, $2,460 a year | Billed annually, $5,400 a year | Billed annually |
| Sessions a year | Flexible | 60 | 150 | Starts at 250 |
| With Advanced B2B targeting | $98 a session | $82 a session | $72 a session | Custom rate |
| Seats | Unlimited | Unlimited | Unlimited | Unlimited |
A session is, in the page's own definition, "one completed interview or task with one participant"; a session with several participants at once, such as a focus group, counts as that many sessions. Advanced B2B targeting is a checkbox on every self serve tier, and ticking it doubles the session rate shown: $49 becomes $98, $41 becomes $82 and $36 becomes $72. Essential's two session blocks sit behind tabs on the same plan card, each carrying its own discount label, "Save 17%" on 60 sessions and "Save 27%" on 150. Every subscription tier gets a library of past screener surveys and the ability to re invite past participants; Custom adds a security review, negotiable contract terms and a dedicated customer success manager. Going over a subscription's session block charges the extra sessions at the Pay As You Go rate.
What does a study of 5, 10 or 25 sessions cost?
Pay As You Go has no annual commitment, so its price scales with the study. Essential's rate only applies inside the full 60 or 150 session block paid for the year, not to a single study bought on its own.
| Sessions in the study | Pay As You Go | Inside an Essential 60 session year | Inside an Essential 150 session year |
|---|---|---|---|
| 5 | $245 | $205 | $180 |
| 10 | $490 | $410 | $360 |
| 25 | $1,225 | $1,025 | $900 |
With Advanced B2B targeting checked, every Pay As You Go figure above doubles to $98 a session, and the Essential figures move to $82 and $72 a session. None of this includes what participants are paid to take part.
What do incentives cost?
The FAQ says that "incentives are not included in the price of Pay As You Go or Recruit subscription plans." A team can fund a prepaid balance for incentives, set the amount per project, and either pay participants itself or have User Interviews distribute the payments, which adds "a 3% processing fee" to the incentive portion of the bill. Canceling a subscription at the end of its annual contract forfeits any rollover sessions; pausing instead, at renewal, costs $50 a month and keeps those sessions available once the plan restarts.
Is there a free plan or a trial?
The Recruit pricing page lists no free plan and no trial; Pay As You Go is the cheapest way in, paid per session with no subscription. Research Hub lists no self serve trial either, only a note that the company "can set up a limited trial of Research Hub" on request to its sales team. The page lists no refund terms for either product.
How has User Interviews' price changed?
| Archive copy | Plans and prices |
|---|---|
| May 2019 | One Recruit rate, $30 a session for a consumer audience and $70 for a professional one; Research Hub starter at $150 a month for 1,000 contacts, growth at $250 for 5,000, pro at $500 for 10,000 |
| August 2020 and January 2021 | Pay As You Go at $40 a session; Essential at $250 a month billed annually or $300 billed monthly, for 15 sessions a month with unlimited rollover; in January 2021, B2B recruiting at $40 a session more on Pay As You Go or $250 a month more on Essential |
| October 2021, May 2022 and October 2022 | Pay As You Go at $45 a session for a general audience or $90 for B2B; Starter at $175 a month for 60 sessions a year, with B2B recruiting as a $175 a month add on; Essential at $325 a month for 150 sessions a year, with B2B at $325 a month more |
| October 2023 | Pay As You Go at $45 a session with B2B targeting a $45 add on; Starter unchanged at $175 a month for 60 sessions; Essential unchanged at $325 a month for 150 sessions, each with its own matching B2B add on |
| May 2024 to October 2026, the live page | Pay As You Go at $49 a session, $98 with B2B targeting; Essential's 60 session tab at $41 a session, $82 with B2B targeting, and no Starter plan; Essential's 150 session tab at $36 a session, $72 with B2B targeting; Custom starting at 250 sessions a year |
Pay As You Go's rate for a general audience went from $30 a session in May 2019 to $40 in 2020, $45 in October 2021 and $49 from May 2024. The way a subscription is sold moved more. In 2020 and early 2021 Essential was a monthly fee for 15 sessions a month, by October 2021 Starter and Essential were monthly fees for a block of 60 or 150 sessions a year, and from May 2024 the page quotes a rate for each session inside that yearly block. From the January 2021 copy on, B2B recruiting has cost as much again as the base session: $40 on top of $40, then $45 on top of $45, and $49 on top of $49 today.
Does User Interviews run a feature voting board?
No. The site links no public board where customers post feature requests and vote on each other's, and no public roadmap. feedback.userinterviews.com and community.userinterviews.com do not resolve, /ideas and /feedback both return a 404, and /roadmap redirects to /product-announcements, a changelog titled "Product Updates" rather than a request queue.
What this costs
Lite
$9 /mo
Pro
$39 /mo
Lifetime
$999 once
Fourteen day trial of Pro, card asked for at signup. Nothing here counts the people who vote, so the bill does not move when the board starts working. The long version, with what happens if you stop paying.
VoteFirst is a feature request board: customers post requests, vote on each other's and follow a public roadmap, at $9 a month for one project or $39 for unlimited projects and colleagues, with no charge for each session. User Interviews finds and pays research participants from a panel of 7.5 million people across 34 countries, on its own count, and VoteFirst does none of that; it collects and ranks what customers want built next. Lookback sells a yearly allowance of sessions, Userlytics and Lyssna sell testing plans with a set number of seats, the user research shortlist sets them side by side, and the pricing hub groups every vendor by what it meters.
How were these prices read?
The current plans come from userinterviews.com/pricing, read on 5 October 2026 as served, from the Recruit plan cards, the Essential tabs for 60 and 150 sessions, and the Recruit Pricing FAQ beneath them. The history comes from the Internet Archive's copies of the same page taken on 24 May 2019, 4 August 2020, 11 January 2021, 10 October 2021, 18 May 2022, 18 October 2022, 3 October 2023, 16 May 2024, 15 January 2025, 8 July 2025, 28 January 2026 and 1 September 2026. Prices are in US dollars.
14 days, a card at signup, then $9 or $39 a month.