Microsoft Clarity records sessions, draws heatmaps and summarizes both with Copilot, and it has no paid plan at all. Its pricing page says every feature is free, that traffic never hits a limit that forces an upgrade, and that heatmaps, websites and team members are unlimited. The limits that do exist sit in the documentation instead: a project records up to 100,000 sessions a day, a recording keeps for 30 days, and a heatmap stays available for 9 months.
Every current figure here was read on clarity.microsoft.com/pricing and on Clarity's FAQ at learn.microsoft.com on 4 October 2026, and every older one on the Internet Archive's copies of the same FAQ.
What does Microsoft Clarity cost?
| Clarity | |
|---|---|
| Price | $0, with no paid version |
| Card at signup | Not required |
| Sessions recorded | Up to 100,000 a project a day |
| Projects and websites | Unlimited |
| Team members | Unlimited, with up to 10 pending invites at a time |
| Recordings kept | 30 days, with favorites and a random sample kept up to 9 months |
| Heatmaps kept | Up to 9 months |
| Page views in one heatmap | Up to 100,000 |
| Live sessions viewable | Up to 100 |
| Labels | 5 a recording, 1,000 a project, kept up to 9 months |
The free plan carries the whole feature list: always on recordings, click, scroll, area and conversion heatmaps, rage click and dead click insights, more than 40 filters for segments, smart events, a Google Analytics integration, and Copilot summaries of sessions and heatmaps. Clarity also offers SDKs for Android and iOS apps.
What happens past 100,000 sessions a day?
The FAQ states the cap and nothing about what happens above it, and neither page offers a way to pay for more. At the cap a single project can record about 3 million sessions in a 30 day month, and because projects are unlimited, a site with more traffic than that can split it across projects. The one cost the documentation mentions is outside Clarity: connecting a CDN or server for bot activity reports can run up charges with the CDN or cloud provider, billed by that provider.
For comparison, LogRocket's free plan records 1,000 sessions a month, and Hotjar's records up to 200,000 a month with one month of data.
Is there a free plan or a trial?
Clarity is only a free plan, with no trial because there is nothing to trial into. The pricing page explains the price this way: Microsoft studies large amounts of anonymous behavior data to improve the machine learning models behind its products, and Clarity is one of the ways it gathers that data. The same page says the data is not shared with third parties, and the FAQ says Clarity does not sell data.
The practical catch is consent. For visitors in the EEA, the UK and Switzerland, the FAQ says a site has to pass each visitor's consent signal to Clarity, through its consent API or a supported consent manager, and has to do so separately for every project.
How has Clarity's price changed?
It has never charged. What moved is how long it keeps data.
| Archive copy of the FAQ | What it said |
|---|---|
| November 2020 | A free service; no limit on users in a project, 10 pending invites at a time; no daily session cap stated |
| May 2021 | Still free; up to 100,000 sessions a project a day; heatmaps kept up to 12 months; 100,000 page views in one heatmap |
| June 2022 | Free forever, with no traffic limits and no forced upgrade; data kept up to 3 months; heatmaps up to 90 days |
| June 2023 | The same price and cap; data kept up to 30 days; heatmaps up to 13 months; up to 100 live sessions |
| July 2024 and June 2025 | Unchanged, with favorite and sampled recordings kept up to 13 months by the June 2025 copy |
| October 2026 | Unchanged price and cap; heatmaps, favorite and sampled recordings, and labels kept up to 9 months |
The price line hardened from "a free service" in 2020 to a promise of free forever with no forced upgrade by 2022, and it reads the same today. Retention is where the product changed. Recorded data went from 3 months in 2022 to 30 days from 2023 on, and heatmaps went from 12 months, to 90 days, to 13 months, and now to 9.
Does Microsoft Clarity run a feature voting board?
Its site navigation and footer link no public board where users post requests and vote on each other's, and no public roadmap. The FAQ points feedback to a button in the dashboard and to an email address.
What this costs
Lite
$9 /mo
Pro
$39 /mo
Lifetime
$999 once
Fourteen day trial of Pro, card asked for at signup. Nothing here counts the people who vote, so the bill does not move when the board starts working. The long version, with what happens if you stop paying.
VoteFirst is a feature request board: customers post requests, vote on each other's and follow a public roadmap, at $9 a month for one project or $39 for unlimited projects and colleagues. It records no sessions and draws no heatmaps, and it cannot match a price of nothing; the two answer different questions, what users did and what they ask for. Mouseflow and Lucky Orange price session replay by monthly volume, the session replay shortlist compares seven replay tools by the session, and the pricing hub groups every vendor by what it meters.
How were these prices read?
The current terms come from clarity.microsoft.com/pricing, rendered in a browser on 4 October 2026, and from Clarity's FAQ at learn.microsoft.com/en-us/clarity/faq, read the same day. The pricing page itself is drawn by a script, so the history comes from the Internet Archive's copies of the FAQ instead, taken at docs.microsoft.com on 1 November 2020, 14 May 2021 and 6 June 2022, and at learn.microsoft.com on 4 June 2023, 20 July 2024 and 2 June 2025.
14 days, a card at signup, then $9 or $39 a month.