Userflow builds onboarding tours, checklists, surveys and in app help. In the summer of 2026 it replaced its Startup and Pro plans with two products. Adoption Studio, the onboarding builder, is $500 a month, or $400 billed yearly, for 1,000 monthly active users, and every thousand after that costs between $30 and $10 a month depending on how many you have. Adoption Agent, an AI assistant inside your app, is $100 a month for 500 AI credits, with no charge for users. Customers on the old plans keep them.
Userflow's pricing page answered a request on 4 October 2026 with a Cloudflare security check, so the current figures come from the Internet Archive's copy of userflow.com/pricing taken on 14 July 2026, the newest copy read, and every older figure from earlier copies of the same page.
What does Userflow cost?
| Adoption Studio | Adoption Agent | |
|---|---|---|
| Billed monthly | $500 a month | $100 a month |
| Billed yearly | $400 a month, $4,800 a year | $80 a month, $960 a year |
| Included | 1,000 monthly active users | 500 AI credits a month |
| Beyond that | $30 to $10 per 1,000 users a month | $20 per 100 credits |
| Seats | Unlimited | Unlimited |
| Environments | 3, then $425 a month each | 3, then $425 a month each |
Adoption Studio carries unlimited flows, surveys, NPS, banners, launchers, checklists, tooltips and tours, Userflow's AI builder, no code event tracking, all integrations, and custom CSS with fully white labelled experiences. Adoption Agent carries the assistant, trained on your existing help content from Zendesk, Freshdesk, Intercom or Salesforce, the flows it can start, and the core integrations. Both list SOC 2 Type II, GDPR and a promise of no AI model training on your data.
The Agent card says "1 credit = 1 AI response", and the answers lower on the same page say one credit covers two AI messages. Unused credits do not roll over to the next month.
What does Adoption Studio cost as users grow?
| Monthly active users | Rate for each 1,000 a month |
|---|---|
| Up to 1,000 | Included |
| 1,001 to 10,000 | $30 |
| 10,001 to 25,000 | $25 |
| 25,001 to 100,000 | $20 |
| 100,001 to 500,000 | $15 |
| Over 500,000 | $10 |
Each thousand is charged at the rate of its own band, so the totals below add the bands up, the way the page's own price calculator does.
| Monthly active users | Billed monthly | Billed yearly, a month |
|---|---|---|
| 1,000 | $500 | $400 |
| 5,000 | $620 | $496 |
| 10,000 | $770 | $616 |
| 25,000 | $1,145 | $916 |
| 50,000 | $1,645 | $1,316 |
| 100,000 | $2,645 | $2,116 |
| 500,000 | $8,645 | $6,916 |
Small products pay more than they did. At 3,000 users the old Startup plan was $300 a month, or $240 billed yearly; Adoption Studio is $560, or $448. At 10,000 the old Pro plan was $850, or $680; Adoption Studio is $770, or $616, with unlimited seats where Startup had three team members.
Is there a free plan or a trial?
There is no free plan. The page's answers say either product can be tried "for 14 days, with no credit card required and access the full functionality of that product during your trial", and every copy since January 2021 offers the same 14 day trial. On customers already paying, the answers say "Nothing changes with your current Startup or Pro plan. Existing customers can remain on your current plan and pricing." The copy lists no refund terms.
How has Userflow's price changed?
| Archive copy | Plans and prices a month |
|---|---|
| January 2021 | Startup at $200 billed yearly or $250 monthly, for 5,000 users and three team members; Pro at $400 or $500, for 10,000 users and five team members; Enterprise by quote |
| April to June 2021 | Startup cut to 3,000 users; Pro at $480 billed yearly or $600 monthly, with surveys and NPS |
| September 2021 to June 2023 | Pro at $600 billed yearly or $750 monthly; Startup still $200 or $250 |
| December 2023 to May 2026 | Startup at $240 billed yearly or $300 monthly; Pro at $680 or $850, with unlimited team members |
| July 2026 | Adoption Studio at $500 monthly or $400 billed yearly for 1,000 users, then by the thousand; Adoption Agent at $100 or $80 for 500 AI credits |
Pro rose three times in under three years, from $400 a month billed yearly in January 2021 to $680 by December 2023, seventy percent in all, while Startup moved once, from $200 to $240. Users past a plan's allowance were sold in bundles of 5,000: $100 a month on Pro in June 2023, and $100 monthly or $80 billed yearly on both plans by November 2025, half price above 100,000. The new first band charges $150 for each 5,000.
Does Userflow run a feature voting board?
Userflow's pricing page lists surveys, NPS and an AI assistant, and no board where users post requests and vote on each other's. Its sister product has one. Userflow's site has carried the line "Userflow joins forces with Beamer" since the copy of December 2023, Beamer's pricing page now calls the product Beamer by Userflow, and Beamer sells an Ideas board with voting and a public roadmap as an add on to its changelog.
What this costs
Lite
$9 /mo
Pro
$39 /mo
Lifetime
$999 once
Fourteen day trial of Pro, card asked for at signup. Nothing here counts the people who vote, so the bill does not move when the board starts working. The long version, with what happens if you stop paying.
VoteFirst is a feature request board: customers post requests, vote on each other's and follow a public roadmap, at $9 a month for one project or $39 for unlimited projects and colleagues, with no count of monthly active users. It runs no tours, checklists or AI assistant. Product Fruits, Userpilot and Appcues price onboarding on their own pages, the in app feedback tools are compared on one page, the product tour shortlist prices eight tour tools by the active user, and the pricing hub groups every vendor by what it meters.
How were these prices read?
userflow.com/pricing answered a request on 4 October 2026 with a Cloudflare security check, and was not read past it. The current plans come from the Internet Archive's copy of the same address taken on 14 July 2026: both price cards, the band table, the answers under the questions, and the totals worked out by the rule in the page's own price calculator. The history comes from the copies taken on 26 January, 20 April, 22 June, 19 September and 19 October 2021, 21 January, 28 June and 28 September 2022, 6 February, 10 June and 11 December 2023, 27 February, 25 March, 14 April, 19 May, 24 June, 18 July and 18 September 2024, 19 February, 15 June, 7 August, 14 September, 11 October and 19 November 2025, and 10 January, 3 February, 15 February and 4 May 2026. Prices are in US dollars.
14 days, a card at signup, then $9 or $39 a month.