Chameleon builds product tours, checklists, tooltips and microsurveys inside your app, and prices them by monthly tracked users: the people your app sends to Chameleon in the past 30 days. At 5,000 of them, Pro is $750 a month, billed monthly by card. Growth is $1,750 a month, billed yearly. Enterprise is priced by sales. A smaller Startup plan sits in a line under the cards, from $279 a month for 2,000 users.
Every current figure here was read on chameleon.io/pricing on 4 October 2026, as served, in a browser at four points on its slider, and in the price table in the page's own script, and every older one on the Internet Archive's copies of chameleon.io/plans, the address the page had before.
What does Chameleon cost?
| At 5,000 monthly tracked users | Pro | Growth | Enterprise |
|---|---|---|---|
| Price | $750 a month | $1,750 a month, billed yearly | Custom |
| Billing | Monthly, by card | Yearly, by ACH | Yearly, by ACH |
| Live experiences | 20 | Unlimited | Unlimited |
| Seats, viewers unlimited | 10 | 15 | Unlimited |
| Extra seats | $300 a month for 5 | $3,000 a year for 5 | Not applicable |
| SAML single sign on | $400 a month | $4,000 a year | $4,000 a year |
| Languages | 5 | 10 | Unlimited |
| Environments | 4 | 4 | Unlimited |
Pro already carries Chameleon's Copilot agent, A/B testing, segmentation, display rules, themes with custom CSS, automations and a basic version of interactive demos, and its two beta agents, which draw on AI credits. Growth adds the Ranger agent, which keeps an account tidy, HelpBar, a search bar your users open inside your app, full interactive demos, customer success and coaching, security questionnaires, and a contract you can redline. Enterprise adds every role and permission, what the table calls first party implementation, account switching, and extra accounts at $5,000 a year each.
The page's text as served, and the structured data in its code, put Growth at $1,250 a month, or $15,000 a year. In a browser, the slider redraws the cards, and at its lowest step of 5,000 users Growth reads $1,750.
What does Chameleon cost as users grow?
| Monthly tracked users | Pro, a month | Growth, a month billed yearly |
|---|---|---|
| 5,000 | $750 | $1,750 |
| 6,000 | $850 | $1,750 |
| 7,000 | $950 | $1,835 |
| 8,000 | $1,050 | $1,863 |
| 9,000 | $1,150 | $1,892 |
| 10,000 | $1,250 | $1,920 |
| 15,000 | $1,700 | $2,000 |
| 20,000 | $1,950 | $2,085 |
| 25,000 | $2,200 | $2,170 |
| 30,000 | $2,450 | $2,250 |
| 40,000 | $2,950 | $2,335 |
| 50,000 and over | $3,435 | $2,500 |
These come from the table that drives the page's slider, and were checked in a browser at 5,000, 10,000, 15,000 and 50,000. The slider stops at 50,000; past that the page asks you to book a call.
Pro adds $100 a month for each thousand users up to 10,000, then less. Growth costs more than Pro up to 20,000 users and less from 25,000, where the two lines cross. At 50,000, Pro is $41,220 a year billed month by month, and Growth $30,000, billed for the year.
Is there a free plan or a trial?
There is no free plan for in app guides. The trial is 14 days, and the page's answers say it gives "full Enterprise-level access for 14 days" with "No credit card required to start", plus 10,000 AI credits. A box for booking a demo, on the same page, still offers "your free 30-day trial" to anyone who prefers a monthly plan. The page lists no refund terms.
The structured data in the page's code still lists a free plan for interactive demos, which the cards no longer show. It was on the cards in December 2025, and before it, from November 2023, a free plan for HelpBar.
How has Chameleon's price changed?
| Archive copy | Plans and prices a month |
|---|---|
| September 2022 to March 2023 | Startup at $279, monthly and priced on usage; Growth from $999, paid yearly; Enterprise by quote |
| August 2023 to April 2024 | Growth from $1,250; Startup still $279; a free HelpBar plan added by November 2023 |
| October 2024 to July 2025 | Prices drawn by script and missing from the archived copies; the page adds a guided trial for Growth and Enterprise |
| December 2025 | Startup from $279; a free plan for interactive demos replaces the HelpBar one |
| April 2026 | Startup from $279 a month; Growth from $15,000 a year in the page's data |
| August 2026 to October 2026 | Pro from $750 and Growth from $1,750 billed yearly, at 5,000 users; Startup moved to a line under the cards, from $279 for 2,000 users |
Startup has started at $279 a month in every copy that carries a price, from September 2022 to today. Growth, the plan most buyers are steered to, went from $999 a month to $1,250 by August 2023, and in a browser today it starts at $1,750. The plan in between is new: Pro, at $750 a month with monthly billing, arrived between the copies of April and August 2026.
Does Chameleon run a feature voting board?
Chameleon's microsurveys ask your users a question inside your app, and its HelpBar answers theirs. Its pricing page lists no board where users post requests and vote on each other's.
What this costs
Lite
$9 /mo
Pro
$39 /mo
Lifetime
$999 once
Fourteen day trial of Pro, card asked for at signup. Nothing here counts the people who vote, so the bill does not move when the board starts working. The long version, with what happens if you stop paying.
VoteFirst is a feature request board: users post requests, vote on each other's and follow a public roadmap, at $9 a month for one project or $39 for unlimited projects and colleagues, with no count of tracked users. It runs no tours or in app guides. Userflow, Appcues and Userpilot price onboarding on their own pages, the in app feedback tools are compared on one page, the product tour shortlist prices eight tour tools by the active user, and the pricing hub groups every vendor by what it meters.
How were these prices read?
The current plans come from chameleon.io/pricing, read on 4 October 2026 as served and in a browser, with the slider set to 5,000, 10,000, 15,000 and 50,000 users, the comparison table read cell by cell, the answers under the questions, and the slider's price table in the page's script. The history comes from the Internet Archive's copies of chameleon.io/plans taken on 22 May and 26 September 2022, 13 March, 21 August and 28 November 2023, 25 April and 9 October 2024, 17 February, 17 July and 6 December 2025, and 15 April and 4 August 2026. The copy of May 2022 shows no prices, and those from 2022 to April 2024 carry them in the page's structured data. Prices are in US dollars.
14 days, a card at signup, then $9 or $39 a month.