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Form builder pricing, compared by the response

Eleven online form builders, each read on its own pricing page on 4 or 5 October 2026. Their entry prices sit within a few dollars of each other, but what those prices buy does not: one counts nothing at all, seven count responses a month, two count submissions stored on each form, and the seats included run from one to unlimited. The comparison that matters is what a form with a real audience costs.

Every figure below links to a page that sets out where it was read, the plan details and the price history behind it.

What does the first paid plan include?

Tool First paid plan Billed monthly Billed yearly, a month Responses Seats
Zoho Forms Basic €12 €10 10,000 a month 1
Fillout Starter $19 $15 2,000 a month Unlimited
Wufoo Starter $22 $16.25 1,000 a month, on 10 forms 1
Cognito Forms Pro $24 $19 2,000 a month 1
Formsite Personal $24.95 $21 500 stored on each form, on 5 forms 1
Tally Pro $29 $24.17, as $290 a year Unlimited Not counted
123FormBuilder Gold $37 $18.50 5,000 a month, on 25 forms 1
Jotform Bronze $39 $34 1,000 a month, on 25 forms 1
Typeform Basic $39 $28 100 a month 1
Paperform Pro $59 $49 Unlimited Unlimited
Formstack Forms $99 $83 1,000 stored on each form, on 25 forms 1 builder

Tally and Paperform sell features rather than volume, so their paid plans add things like custom domains and removed branding while the response count stays unlimited. Fillout, Jotform, Typeform, Wufoo, Cognito Forms, 123FormBuilder and Zoho Forms sell volume, and the price climbs with the monthly count. Formstack and Formsite count something different again: how many submissions each form keeps, not how many arrive in a month.

What does 1,000 responses a month cost?

Billed monthly, on the cheapest plan that holds them.

Tool Plan A month
Tally Free $0
Fillout Free $0
Zoho Forms Basic €12
Wufoo Starter $22
Cognito Forms Pro $24
123FormBuilder Gold $37
Jotform Bronze $39
Formsite Professional, which keeps 1,000 on each form $39.95
Paperform Pro $59
Typeform Plus $79
Formstack Forms, which keeps 1,000 on each form $99

Typeform's Basic includes 100 responses a month and can stretch to 750, but 1,000 needs Plus. Paperform's free plan stops at 30 submissions a month, so any real volume there means Pro.

What does 10,000 responses a month cost?

Tool Plan Billed monthly Billed yearly, a month
Tally Free $0 $0
Zoho Forms Basic €12 €10
123FormBuilder Platinum, 20,000 a month $49 $24.50
Paperform Pro $59 $49
Cognito Forms Team $62 $49
Fillout Business $89 $75
Wufoo Advanced $113 $83.25
Jotform Gold $129 $99
Typeform Business $129 $91

Formstack and Formsite are left out here because neither counts a month's arrivals. Formstack's Forms plan keeps 1,000 submissions on each form and its Suite plan 5,000, Formsite's plans keep from 500 to 50,000, and in both cases the bill depends on how many forms the responses are spread across and how long they are kept.

At this volume the order flips almost completely from the entry table. Tally is still free, Zoho Forms' Basic holds the whole 10,000 for €12 a month, the same price it charges at 1,000, 123FormBuilder's Platinum is the cheapest plan priced in dollars, at half its monthly price when billed yearly, Paperform's unlimited Pro is level with Cognito Forms' Team when both are billed yearly, and the two tools that meter hardest, Jotform and Typeform, land at the same $129.

What happens when a month brings more than the plan holds?

Tool Past the limit
Typeform Each plan has an included count and a higher maximum, Basic 100 and 750, Plus 1,000 and 2,500, Business 10,000 and 50,000; the page prints no price for the responses in between, and above 50,000 sales builds a custom plan
Jotform A notification email and a dashboard warning; the only way to raise a limit is the next plan up, and once total submission storage is full the oldest response is deleted to make room
Fillout The next plan up, from 2,000 a month on Starter to 5,000 on Pro and unlimited on Business
Wufoo The form stays open and each entry over the limit costs $0.05, added at the end of the billing period; on the free plan the forms are deactivated instead
123FormBuilder The page prints no overage fee, pause or lockout, and does not say what happens at the cap
Zoho Forms An add on of 10,000 more submissions at €120 a year, or the next plan up
Tally and Paperform Nothing to pass on a paid plan, since responses are unlimited

Wufoo's overage is the one to do the sums on. A Starter account that takes 1,500 entries in a month pays $22 plus $25 in overage, $47, which is more than Professional's $45 for 5,000.

Which ones can be used for free?

Tool Free plan
Tally Unlimited forms and submissions, with conditional logic, payments, signatures, file uploads and the integrations
Fillout 1,000 responses a month, unlimited forms and seats, with payments, scheduling and PDF generation
Jotform 5 forms and 100 submissions a month, with Jotform branding
Cognito Forms Unlimited forms and payments, 100 entries a month and one user, with Cognito Forms branding
Wufoo 5 forms of up to 10 fields each and 100 entries a month
Paperform Unlimited forms, 30 submissions a month
123FormBuilder 5 forms of up to 10 fields, 100 submissions a month and one user
Zoho Forms 3 forms, 500 submissions a month and one user, with a Zoho footer
Typeform 10 responses a month and one seat

Formsite's free level, which an account drops to after its 14 day Professional trial, keeps 5 forms with 10 results each. Formstack has no free plan. It runs a 14 day trial of its Forms product with no card needed.

Who counts seats?

Jotform sells every self serve plan to one user, and only Enterprise drops that limit. Typeform includes one seat on Free and Basic, three on Plus and five on Business. Formstack includes one builder on Forms and three on Suite. Formsite adds one sub user on Business, five on Business+ and twenty on Enterprise, with more at $10 a month each. Wufoo includes one user on Starter, five on Professional, twenty on Advanced and sixty on Ultimate, and Cognito Forms one on Pro, five on Team, ten on Business and twenty on Enterprise, with more at $5 a user a month. 123FormBuilder includes one user on every plan and sells extra licenses. Zoho Forms includes one user on Basic, ten on Standard, twenty five on Professional and a hundred on Premium. Fillout and Paperform include unlimited seats on every plan, and Tally does not count them at all. For a team of five that all build forms, that difference outweighs most of the price gaps above.

Where does a feature request board fit?

A form is a fine way to ask customers a question you already have. It is a poor way to keep track of what they ask for unprompted, because every answer lands in a separate row and nobody sees that forty other people asked for the same thing.

VoteFirst is a feature request board: customers post requests, vote on each other's and follow a public roadmap, at $9 a month for one project or $39 for unlimited projects and colleagues, with no count of responses or voters. It builds no forms and takes no payments. The user feedback tools shortlist sorts both kinds by the unit on the invoice, and the pricing hub holds every vendor read so far.

How was this put together?

Each tool's figures come from its own pricing page as read on 4 or 5 October 2026, and each row links to the page that sets out the reading, the plan details and the history. Where a plan holds a range, the cheapest plan that covers the volume is used, billed monthly unless the column says otherwise. Prices are in US dollars, except Zoho Forms', which its page served in euros when read from the Czech Republic.

14 days, a card at signup, then $9 or $39 a month.

Related reading

User feedback tools, priced and sorted by what they charge for Feedback tool pricing: 190 pricing pages, grouped by what each does Typeform pricing, by the response Jotform pricing, by the submission Tally pricing, by the feature Fillout pricing, by the response Zoho Forms pricing, by the submission